Where and when do people listen to podcasts?

Podcasts have firmly established themselves as an essential part of modern life, offering convenience and entertainment on the go. But where and when do people typically tune in? Understanding these habits can help brands and creators connect more effectively with their audience.

Where Do People Listen?

Podcasts are primarily consumed on mobile devices, with many listeners using smartphones, tablets, or smart speakers. Popular platforms like Apple Podcasts, Spotify, and Google Podcasts make it easy for users to access content. Commuting is one of the most common locations for podcast consumption, as people maximize their travel time. Whether in cars, buses or trains, listeners are often tuned in during their daily commute.

Other popular locations include while exercising, such as running, walking, or at the gym, as well as during household chores like cleaning and cooking. Smart speakers, such as Amazon Echo and Google Home, have also become increasingly popular for hands-free listening at home, particularly in the kitchen or living room.

When Do People Listen?

Timing plays a key role in podcast consumption. Many listeners integrate podcasts into their daily routines—on the way to work, during lunch breaks, or while unwinding in the evening. Morning commutes often see a rise in news and business podcasts, while evening sessions are popular for entertainment, storytelling, and relaxation. Podcasts are also a go-to choice for people who prefer background noise while focusing on tasks like work or studying.

The beauty of podcasts lies in their flexibility. Listeners can tune in whenever it suits them, making podcasts an ideal medium for busy, multitasking lifestyles.

If you want your brand to become part of someone's daily routine, starting a podcast is a great way to connect with your audience in a meaningful, consistent way.